This course was designed to provide guidance on ethical and legal responsibilities of everyone who helps create and place marketing messages via social channels. You will learn more about transparency and disclosure including working with external influencers and the importance of truthfulness and factual accuracy in a highly regulated space. The course also touches on the areas of data collection and privacy and the importance of respecting the intellectual property rights of others.
The online video for this course is 44:37 in length. Here is a brief preview:
At the end of the course, you may take the optional quiz to earn a certificate of completion and digital badge.
Who should take this course?
- Brand marketers
- Agencies (including advertising, digital, social media, influencer, public relations/PR)
- Media partners
All individual user payments will be processed through PayPal. Send requests for multi-user license pricing (100+ users) to WOMMAuniversity@womma.org.