This course was designed to provide guidance on ethical and legal responsibilities of everyone who helps create and place marketing messages via social channels. You will learn more about transparency and disclosure including working with external influencers and the importance of truthfulness and factual accuracy in a highly regulated space. The course also touches on the areas of data collection and privacy and the importance of respecting the intellectual property rights of others.
Who should take this course?
- Brand marketers
- Agencies (including advertising, digital, social media, influencer, public relations/PR)
- Media partners
[Video Duration – 44:37]
All individual user payments will be processed through PayPal. Send requests for multi-user license pricing (100+ users) to WOMMAuniversity@womma.org.